Knoji: Jia — Consumer Knowledge Profile
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My Bio

A business graduate having deep knowledge in marketing, brand management and human resource management. Share your knowledge in order to get more expertise within your field. more...

My Statistics

I've published 2 articles that have been viewed 6,752 times. I've received +3 recommendations as an expert for my writing. I've answered 24 questions and received +10 positive votes.
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My Expertise

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Marketing and Branding
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All My Articles

Brand experience scale theory usage to profile consumers & their behavior. New branding concept 'brand experience' that marketers use to profile their customers accordingly.
Published by Jia 83 months ago in Marketing and Branding | +1 votes | 1 comments
branding strategies for market competitiveness. In order to gain market competitiveness companies need to build strong brands' perceptions in their customers minds. Apple gets success through perceptual sophistication.
Published by Jia 84 months ago in Marketing and Branding | +2 votes | 1 comments